Roblox Thumbnail Artist
This role is listed from Sawhorse Productions’s careers page. You apply on their site.
Log in to applySawhorse Productions is a Los Angeles based, Award winning full-service creative studio turning ideas into unforgettable experiences through captivating branded content, viral social moments, and groundbreaking interactive experiences. We…
About the role
Sawhorse Productions is a Los Angeles based, Award winning full-service creative studio turning ideas into unforgettable experiences through captivating branded content, viral social moments, and groundbreaking interactive experiences. We partner with industry-leading brands, artists, and studios such as Walmart, Google, NBCUniversal, Fanatics, Toyota, Pepsi and Alo to deliver industry-leading, innovative multi-platform content. At Sawhorse, we believe in fostering a culture of collaboration, creativity, and relentless excellence while shaping the future of digital storytelling.
Our releases include: [Roblox, Fortnite, Rec Room, ZEPETO]
• Roblox: Walmart Discovered - 2024 ADDY Winner
• Roblox: Fenty - 2024 Webby winner
• Roblox: Alo Sanctuary
• Roblox: Beetlejuice Escape the Afterlife
• Roblox: Lamborghini Lanzador Lab - 2024 Telly Winner
• Roblox: Elton John’s 'Beyond The Yellow Brick Road'
• Roblox: Olivia Rodrigo
• Roblox: Fashion Klossette
• Gen AI applet: Coca - Cola Cappy
• And numerous digital fashion releases on UGC Gaming platforms - Sawhorse Productions
Sawhorse Productions is seeking a talented Roblox Thumbnail Artist to craft eye-catching visuals that define the look and feel of our Roblox experiences. In this role, you’ll collaborate with our Art, Creative, and Marketing teams to develop high-impact thumbnails, icons, and promotional assets that capture attention, drive engagement, and elevate the worlds we build. Blending 2D and 3D artistry with strong composition and a marketing mindset, you’ll help shape the visual identity of our games.
Our releases include: [Roblox, Fortnite, Rec Room, ZEPETO]
• Roblox: Walmart Discovered - 2024 ADDY Winner
• Roblox: Fenty - 2024 Webby winner
• Roblox: Alo Sanctuary
• Roblox: Beetlejuice Escape the Afterlife
• Roblox: Lamborghini Lanzador Lab - 2024 Telly Winner
• Roblox: Elton John’s 'Beyond The Yellow Brick Road'
• Roblox: Olivia Rodrigo
• Roblox: Fashion Klossette
• Gen AI applet: Coca - Cola Cappy
• And numerous digital fashion releases on UGC Gaming platforms - Sawhorse Productions
Sawhorse Productions is seeking a talented Roblox Thumbnail Artist to craft eye-catching visuals that define the look and feel of our Roblox experiences. In this role, you’ll collaborate with our Art, Creative, and Marketing teams to develop high-impact thumbnails, icons, and promotional assets that capture attention, drive engagement, and elevate the worlds we build. Blending 2D and 3D artistry with strong composition and a marketing mindset, you’ll help shape the visual identity of our games.
Requirements
• Thumbnail and Icon Creation: Design high-impact thumbnails, icons, and key art that increase CTR and drive player acquisition across all Roblox experiences.
• 2D and 3D Asset Creation: Use a mix of Roblox Studio, Blender, Maya, and 2D tools to pose characters, compose scenes, light models, and paint over renders for polished final thumbnails.
• Creative Direction and Collaboration: Work closely with Art Directors, Creative Directors, Game Designers, and Marketing teams to ensure all visuals match the tone, style, and goals of each project.
• Acquisition Strategy and Optimization: Implement creative strategies to drive CTR, conversions, QPTR, and overall acquisition performance.
• A/B Testing and Analytics: Develop multiple thumbnail variations, run A/B tests, evaluate performance data, and iterate based on player behavior insights.
• Trend and Platform Awareness: Stay current on Roblox creative trends, platform behavior, top-performing genres, and competitor thumbnails to ensure our visuals remain best in class.
• Expert Creative Insight: Bring expert-level knowledge in thumbnail performance, creative trends, and platform behavior. Serve as the go-to resource across all projects for insights, best practices, and high-performing asset strategies. Partner with creative and marketing teams to guide decisions that maximize engagement and acquisition.
• World and Brand Cohesion: Ensure thumbnails and icons align with each game’s brand identity, worldbuilding, visual language, and narrative tone.
Qualifications
A strong candidate for this position should have the following qualities:
• Experience: 2 to 4 years of experience in digital art, 2D and 3D design, or thumbnail creation for gaming, entertainment, or marketing.
• Portfolio: Strong portfolio demonstrating eye-catching thumbnails, composition, lighting, and storytelling through static imagery. Roblox examples are a strong plus.
• Software Skills: Proficiency with Blender or Maya for rendering, plus Photoshop or similar tools for compositing, polishing, and final output.
• Roblox Knowledge: Familiarity with Roblox Studio, UGC aesthetics, and platform visual trends. Understanding of how thumbnails impact click-through and player engagement.
• Artistic Fundamentals: Strong grasp of composition, lighting, posing, visual hierarchy, and color theory.
• Collaboration: Ability to work closely with art, creative, and marketing teams, communicate clearly, and manage feedback cycles.
• Time Management: Comfortable working in a fast-paced, multi-project environment with tight deadlines.
Nice To Have's
• Motion Skills: Experience with simple motion graphics or animated thumbnails.
• Marketing Awareness: Understanding of user acquisition strategies and visual trends on Roblox, Fortnite Creative, or other UGC gaming platforms.
• Broader Design Skills: Experience designing key art, social assets, or promotional graphics beyond thumbnails.
• 2D and 3D Asset Creation: Use a mix of Roblox Studio, Blender, Maya, and 2D tools to pose characters, compose scenes, light models, and paint over renders for polished final thumbnails.
• Creative Direction and Collaboration: Work closely with Art Directors, Creative Directors, Game Designers, and Marketing teams to ensure all visuals match the tone, style, and goals of each project.
• Acquisition Strategy and Optimization: Implement creative strategies to drive CTR, conversions, QPTR, and overall acquisition performance.
• A/B Testing and Analytics: Develop multiple thumbnail variations, run A/B tests, evaluate performance data, and iterate based on player behavior insights.
• Trend and Platform Awareness: Stay current on Roblox creative trends, platform behavior, top-performing genres, and competitor thumbnails to ensure our visuals remain best in class.
• Expert Creative Insight: Bring expert-level knowledge in thumbnail performance, creative trends, and platform behavior. Serve as the go-to resource across all projects for insights, best practices, and high-performing asset strategies. Partner with creative and marketing teams to guide decisions that maximize engagement and acquisition.
• World and Brand Cohesion: Ensure thumbnails and icons align with each game’s brand identity, worldbuilding, visual language, and narrative tone.
Qualifications
A strong candidate for this position should have the following qualities:
• Experience: 2 to 4 years of experience in digital art, 2D and 3D design, or thumbnail creation for gaming, entertainment, or marketing.
• Portfolio: Strong portfolio demonstrating eye-catching thumbnails, composition, lighting, and storytelling through static imagery. Roblox examples are a strong plus.
• Software Skills: Proficiency with Blender or Maya for rendering, plus Photoshop or similar tools for compositing, polishing, and final output.
• Roblox Knowledge: Familiarity with Roblox Studio, UGC aesthetics, and platform visual trends. Understanding of how thumbnails impact click-through and player engagement.
• Artistic Fundamentals: Strong grasp of composition, lighting, posing, visual hierarchy, and color theory.
• Collaboration: Ability to work closely with art, creative, and marketing teams, communicate clearly, and manage feedback cycles.
• Time Management: Comfortable working in a fast-paced, multi-project environment with tight deadlines.
Nice To Have's
• Motion Skills: Experience with simple motion graphics or animated thumbnails.
• Marketing Awareness: Understanding of user acquisition strategies and visual trends on Roblox, Fortnite Creative, or other UGC gaming platforms.
• Broader Design Skills: Experience designing key art, social assets, or promotional graphics beyond thumbnails.
Apply on Sawhorse Productions’s site
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